joowonkim A multidisciplinary designer based in New York and South Korea, blending visual refinement with strong identity and narrative across digital and print platforms.



00 Branding

Knours beauty (WIP)



KNOURS, short for ‘Know Your Skin’, is the gentle Korean skincare for evolving skin needs. Creative direction and design for KNOURS Beauty’s launch in Ulta Beauty stores, including rebranding and packaging design for multiple SKUs such as the newly developed PDRN Rice & Green Tea collection. I directed product photography by building visual concepts, creating moodboards, and guiding prop styling to maintain a consistent brand tone. I also redesigned key pages of the Shopify-based DTC website, improving product detail layouts and overall UX, and created Klaviyo email campaigns and social media content to ensure cohesive visual storytelling across all channels.

2025






[ulta & web pdps example]






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