joowonkim A multidisciplinary designer based in New York and South Korea, blending visual refinement with strong identity and narrative across digital and print platforms.



KOOLSOL BEAUTY
2025
Brand Identity, Package Design, Social Media, Website Design
Full creative direction and design for Koolsol, a suncare brand by Knours inspired by Korean innovation. I handled everything from product packaging and visual identity development to art directing the product photography with a clear, functional aesthetic. Also designed and built the brand’s website to support the launch, aligning all visuals and messaging under a cohesive brand system.



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